

Every brand has a story. Every life has one too. The power is in owning yours.
JoDee Turner has spent over a decade helping entrepreneurs, leaders, and women build business, brands, and lives that actually sound, feel, and move like them — not because she studied it from the outside, but because she's journeyed through both from the inside.
JoDee speaks, writes, and consults on a truth that most people sense but few name clearly: The story you tell about yourself — in your business and in your life — determines everything that follows.
A business built on a story its founder hasn't fully faced will always feel slightly hollow, no matter how good the logo looks. And a life built on a story someone else handed you will always feel slightly foreign, no matter how much you've achieved to help hide those perceived flaws. The work is the same in both cases: face the story, own it, find the gifts hiding inside it, and build from those instead.
This is the thread that runs through everything JoDee does — from brand strategy to speaking to her forthcoming memoir. The personal and professional are not two separate journeys. They are one journey, showing up in two distinct places.

Your brand story is only as powerful as the personal story underneath it. JoDee works with entrepreneurs and business leaders to uncover the authentic story at the heart of their brand — the one that builds real connection, real trust, and real clients.
JoDee's signature business talks and consulting explore:
The power of crafting client connection through story — why audiences trust founders who tell the truth, not just the highlight reel
Finding home in your brand — how to identify the story your business has been telling without your permission, and replace it with one that actually fits
The over-complication of business growth — how the right story, the right brand, and the right online presence work together to bring motivated clients to your door
Her work resonates with entrepreneurs, business conferences, and leadership retreats — anyone who suspects their brand could be working harder if it were working more honestly.
A practical guide to identifying the story your business is currently telling — and rewriting it into one that builds the kind of connection no marketing budget can manufacture.
This resource is currently in development and will be available in August 2026. Sign up now, and you'll be the first to receive it — along with JoDee's occasional notes on story, brand, and business growth in the meantime.
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Some of us have been so busy building the right life that we forgot to build our own. If you've ever looked up and not recognized the woman staring back at you — not in crisis, just quietly, persistently lost — this is for you.
JoDee's forthcoming memoir, A Well-Loved Story of a Failed Life, is written for the woman who has done everything right and still feels lost. It is a triumphant, gritty account of losing everything, following God into the wilderness, and discovering that the life waiting on the other side was better than anything she could have written herself. Written with humor, honesty, and hard-won faith — because those three things have never actually been separate.
JoDee also speaks to women's groups, faith-based communities, and personal growth events on:
Finding home in your story — how to identify the old story quietly running your life and begin writing a truer one
Faith, failure, and the well-loved life — what happens when you finally stop writing your own story and let God finish it instead
Coming home to yourself — practical and deeply personal tools for women navigating identity loss, life transition, and the search for purpose and peace

A guided workbook to help you name the old story running your life, see where it's showing up, and begin writing something truer — one honest, intentional choice at a time.
Inside you'll find prompts to help you:
Name the old story you may not even realize is still running the show
Spot where that story is showing up in your personal life, your faith, and your sense of self
Find the gifts hiding inside it
Begin rewriting — with faith, ownership, and honesty
This resource is currently in development and will be available in August 2026. Sign up now, and you'll be the first to receive it — along with JoDee's occasional notes on faith, story, and finding your way home in the meantime.
No clutter. Unsubscribe anytime.
The book is currently in development with a planned launch in late 2026. Sign up now to be the first to know when it's available — and to receive an exclusive early-reader offer when it launches.
No clutter. Unsubscribe anytime.

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